The digital revolution is here and impacting the global sports market. New technologies are accelerating the shifts in business models causing a blurring of historically separate revenue streams. This is creating new challenges for sponsors and broadcasters as they seek to maximise value in a multi-platform world. And these sweeping changes are forcing sports brands to face new challenges in growing and monetising their global supporter bases.
The global sports market is achieving a gradual but robust recovery from the impact of the 2008-2009 economic slowdown. Over the four-year forecast period from 2009-2013 we estimate that total worldwide revenues will record modest overall growth as the industry rebounds from the decline, looking in detail at four key market components:
Sponsorship - smaller brands face an uphill battle
Gate revenues - striking the right balance between price and attendance
Media rights - facing up to a multi-platform world
Merchandising - shifts in consumer confidence are exposed
FutbolEkonomi, 2010 yılından bu yana futbolun ekonomik, finansal ve yönetsel boyutlarını mercek altına alan bağımsız bir bilgi ve analiz platformudur. 2005 yılında kurulan Futbol Ekonomisi Stratejik Araştırma Merkezi (FESAM) ile aynı vizyon doğrultusunda faaliyet gösteren platformumuz, futbolu sadece saha içi bir oyun değil, çok katmanlı bir endüstri olarak ele alır.