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- Turkish soccer fails to globalize
A large number of Brazilians view Turkish clubs as their second favorites because of the Brazilian players in those teams. Brazilian journalists order jerseys from Turkey; people in the Middle East, Balkans and Turkic republics talk a lot about Turkish teams -- however we fail to market our soccer. While the highlights of even the Portuguese league are aired by Eurosport, in spite of the fact that Portugal trails Turkey in the rankings, there is nothing whatsoever about Turkish Super League on foreign TV stations. This year renowned soccer stars Roberto Carlos, Lincoln and Cisse will be playing in the Super League. According to the data by transfermarkt.de , one of the most important statistics Web sites in Europe, the total value of 413 players in 15 teams in the 18-team Turkcell Super League is 616.71 million euros. This means that the Turkish league is the sixth most valuable league in Europe after Britain, Spain, Italy, Germany and France. In spite of this, Turkey gets only a small share from the global soccer industry. The failure of Turkish Soccer Federation (TFF) to market its brands effectively is cited as the most important reason for this pathetic situation.Once a retirement spot for ordinary foreign players, the Turkish league now attracts greater attention because of the acquisition of top-notch players by the “Big Three.” With the coming of Roberto Carlos, Fenerbahçe now looks like a Brazilian team, also including his fellow countrymen Alex, Edu, Deivid and recently naturalized Wederson and Aurelio. Trainer Arthur Zico seals the Brazilian character of the team. Considering that Serbian player Kezman, Lugano from the Uruguay national team and Colin Kazım, the recently transferred player from the English Premier League, also play for Fenerbahçe, we could comfortably say that the Yellow Canaries have strong team that will be hard to beat. Turkish teams favorite in Brazil Foreign players coming to Fenerbahçe bring with them the attention of their countrymen. Zico, trainer of Fenerbahçe, the most expensive team of the Super League with total value of 88.90 million euros, notes with pride that he was welcomed in Brazil after they won the title in the 100th anniversary of the club. Recalling that Fenerbahçe is now the second team of some Brazilian fans, Zico adds: “The number of Fenerbahçe fans in my country has increased. I have seen so many of them that there are lots of people who are fans of Fenerbahçe in addition to their original favorite.” The Canaries responded to this growing interest by adding Portuguese to their official Web site.Galatasaray surprised many when it acquired Schalke 04 star Lincoln. The Lions also purchased Swedish star Linderoth. Galatasaray is well known in Europe because of its Turkish stars, including legendary striker Hakan Şükür, star of the 2002 World Cup Hasan Şaş, strikers Necati Ateş and Ümit Karan. Beşiktaş, one of the “Big Three,” joined the bandwagon by acquiring Edouard Cisse from Paris Saint Germain and the Chilean star Rodrigo Tello from Sporting Lisbon. The Eagles also acquired Brazilian stars Ricardinho and Bobo last year. Noting that there were many of his friends who wanted to buy Bobo’s Beşiktaş jersey, Brazilian sports writer Murilo Eduardo Garavello says: “However we are unable to follow your league here. If your games are aired here, a huge market for Turkish teams will emerge in Brazil.” Galatasaray failed to market UEFA Cup Center for Strategic Research on Soccer Economy (FESAM) Coordinator Dr. Kutlu Melih says that institutionalization and promotion are weak in Turkish soccer. Underlining that Galatasaray, which won the UEFA title in 2000, was also the champion of the Islamic world, Melih adds: “Galatasaray victories were welcomed with joy in Islamic countries. There was then prospect for a large market for Galatasaray in Arab countries and Africa. However, they failed to benefit from it.” Asserting that the Turkish Soccer Federation was administered “amateurishly,” Melih further recalls: “There are lots of problems in our perception of soccer. There is a serious leadership problem in Turkish soccer. Club executives have no idea about how to talk. Above all, we do not know anything about soccer culture, and we do not want to learn either. With this weakness in institutionalization, Turkish soccer cannot find a good market abroad.” TFF not competent in promoting Turkish soccer “To become a global brand, sporting success is required first and then financial success will follow. A brand does not emerge in a short time. A certain amount of time is needed for this. There are speculations referring to the possibility that the Turkish Super League could be played in the Azerbaijan [Caucasus] and Balkan region. I think that would be wrong. Markets should be sought in competitive areas such as the Far East or predominantly Turkish cities in Europe. The TFF should reposition itself to address this matter. There should be a separate unit like Super League Co., just as is the case in France, Germany and Britain. The British Premier League is watched by 470 million people from 175 countries. Britain sells the broadcast rights of the Premier League for $1.2 billion. Turkish soccer does not get the share it deserves. The Super League can create a market of $1 billion.” (Tuğrul Akşar, soccer industry expert, sports writer) We are ignoring a very important problem “The failure of Turkish soccer to market itself abroad is an important problem. First of all, our league should be promoted abroad; our games should be aired live in the Far East, China, Japan. Germans are considering playing the games at 11 a.m. so that the Japanese TV stations can air them live. People in Europe watch Portuguese games on Eurosport. They cannot watch the Turkish league. Turkey should be able to export more players abroad. It is also imperative to increase the number of Turkish players in Germany. The current soccer federation fails to appreciate the urgency of the problem. They are not doing serious research on how to market Turkish soccer.” (Levent Bıçakcı, former TFF chairman) http://www.sundayszaman.com/sunday/detaylar.do?load=detay&link=1495 15 July 2007, Sunday YASİN TUNCER İSTANBUL
- Hodgson Wins Premier League Sack Race
On Saturday 8 th January after a string of bad results Roy Hodgson became the first in what many predict will be a spate of managerial sacking in the English Premier league. There are a number of other big names with their necks on the chopping block right now as player power, fan power and all powerful mega rich owners make the life of a premier league manager more precarious than ever. Ancelotti at Chelsea, Avram Grant at West Ham, Roberto Mancini at Manchester City, and Gerard Houllier at Aston Villa could all soon share Hodgson’s fate. For Villa and West Ham the threat is relegation, while Ancelotti’s Chelsea are facing the real possibility of not even qualifying for the Champions League. Both these fates would result in a serious blow to the bank balance. In Manchester City’s case it is not the bank balance but the return on investment that will be hit. Hodgon’s was not the first sacking of the season; that honour went to Chris Hughton of Newcastle United who was sacked back at the start of December. Although Newcastle are a club with great expectations, nobody was complaining at being 11 th in the Premier League in their first season after being promoted from the Championship. Although they were a team struggling for consistency (they beat fierce local rivals Sunderland 5-1, but lost by the same score line away to Bolton) nobody expected club owner Mike Ashley to step in and sack Hughton and replace him with Alan Pardew who had last been in the Premier League getting relegated with West Ham. Just as bizarre was the sacking of Blackburn manager Sam Allardyce by the new owners of the club, Indian investors who made their fortune in chicken farming. Although many fans were not over-enthusiastic about the style of play, without any financial backing Allardyce had taken Blackburn from certain relegation candidates when he took over in 2008 to a side with a good chance of finishing in the top half of the table. While the sackings of Allardyce and Hughton were unexpected bolts from seemingly impulsive owners, Hodgson seems to have been doomed from the start. Despite being appointed by the previous owners Hodgson seemed to have the support from NESVE who took over the club in October. However, he never managed to win over the Anfield crowd as the team and in particular Fernando Torres, started this season just as badly as they finished last season under Rafa Benitez. Just last season Hodgson took his Fulham side to the final of the Europa League and was being put forward as one of the favourites to succeed Capello as England manager. He probably saw his mission at Anfield as one of consolidation, but that was not what the supporters were expecting. Neither were they expecting to lose to at home Northampton Town in the Carling Cup and Blackpool and Wolverhampton Wanderers in the Premier League. So a combination of fan power and player power has lead to the sacking of Hodgson and the appointment of legendary Liverpool player and manager Kenny Dalglish. Although Kenny’s name is enough to inspire not just Kop, but the entire red half of the city, will it be enough to inspire the mostly foreign squad who were too young to witness the great Liverpool side of the 1980s? Dalglish has his work cut out and sooner or later results will have to improve. Mediocrity is just not acceptable on Merseyside, but the current squad doesn’t seem to offer much else unless Torres and Gerard can start to carry the team again as they did in the past. Now that Hodgson has gone the next most likely victim of the chop seems to be Avram Grant and betting websites seem to agree with this. Despite good results (draw two, win two, lose one) over the Christmas period West Ham are still bottom of the Premier League. The fact that they are also just 5 points away from 11 th in the tightest table we have seen for years will not be accepted as mitigation. Ironically perhaps the greatest threat to Grant’s survival is that Roy Hodgson and Sam Allardyce are unemployed. Both have fantastic records and turning round desperate situations and perhaps offer the best chance for West Ham to stay up. Perhaps the biggest surprise of the season so far has been the terrible form of Aston Villa under new manager Gerard Houllier. Last year under Martin O’Neill they finished 6 th but they are now third from bottom and having lost 4 out of the last 6 games the team shows no sign of recovering. After leaving Liverpool in 2004 Houllier successfully managed Olimpique Lyon taking them to 2 league titles in 2006 and 2007. He is a manager with a proven track record yet but has somehow not managed to turn around an Aston Villa side that seems unable to get over the shock of Martin O’Neill’s departure. American owner Randy Learner has invested a lot in the club over recent year and will soon have to decide how much longer he can wait before getting rid of Houllier. Although Chelsea’s dip in form was somewhat predictable nobody expected it to be quite so extreme. With no investment in the club and a pre-season purge of some excess players on high wages (Ballack, Decco etc) injuries to ageing Lampard and Terry and an out of form Drogba suffering from malaria have seen Chelsea hit relegation form over the last two months. Having won only 3 out of their last 12 league matches all eyes are now on owner Ambraovitch who seems to have two choices: put the blame on Ancelotti and sack him or invest more money in the club to give them a greater chance of at least winning a Champions League place. A 7-0 win over Ipswich in the FA Cup and a win over Bolton in the league may have taken some of the heat off temporarily but big changes at Chelsea seem likely. Perhaps the manager with the greatest burden on his shoulders is Macini at Manchester City. Although now second in the league they have been far from convincing. The total sum of spending since Sheikh Mansour took over the club in the summer of 2008 has reached £326.8 million (384 million Euros), but City are not much better than they were when Mancini took over just over a year ago. Their higher league position is partly down to the lack of points that their rivals have collected rather than a significant improvement in their own form. A finish out of the top four may seem unlikely but if it happens or comes close to happening the owners will have no problem signing Mancini’s large redundancy cheque. Who next for City after that? Perhaps a return to the Premier League for the special one. Whatever the outcome of all this speculation one thing is for sure, events off the pitch are going to attract as much attention as events on it.
- The Financial Turmoil in English Football
This has been a year of financial turmoil in English football, with Portsmouth going into administration and Liverpool no more than a day away from a similar fate. However, what we have witnessed so far will pale into insignificance if the worst case scenario comes to pass. The financial situation at Manchester United is desperate and failure on the field could soon lead to failure off it. Leeds gave us a glimpse of the future when a huge overspend was not reflected in results and failure to qualify for the Champions League pushed them into financial meltdown. In just 6 years Leeds went from Champions League semi-finalists to the third tier of the English game playing the likes of Crewe Alexandra and Leyton Orient. One of the greatest teams in English football history had fallen to such depths that despite regular crowds of over 35,000 they are still far from favourites to win promotion back to the Premier League. In years to come when historians start to reassess the current global economic crisis they may well decide that rather than the collapse of Merrill Lynch and Bear Sterns in October 2008, the crisis actually dated back to the Enron scandal of 2001. Enron was a warning that was not heeded. Self-regulation or regulation by interested parties simply does not work. In the same way historians of football economics may one day recognise what happened to Leeds United as the precursor of the 2010 Premier League crisis and that the Premier League’s Fit and Proper Person test was an equally lame form of self-regulation which basically allowed anybody who had lots of money, or perhaps more importantly anybody who could borrow lots of money, to own a football club. On 26 th February 2010, with debts of 135m Portsmouth became the first Premier League club to go into administration just 15 months after winning the FA Cup and a place in the UEFA Cup for the first time in the clubs history. The 2009/10 season also witnessed an escalation in the protests of Manchester United and Liverpool supporters against the owners of their clubs. Both sets of supporters were protesting against the fact that their owners had actually used the clubs themselves as security when raising the money to buy the club. With the burden of huge interest payments it was clear that both clubs would begin to struggle in the transfer market and that this would affect their ability to compete. The Liverpool situation has at least been temporarily resolved by the sale of the club to new owners forced through by the major creditor the Royal Bank of Scotland. However, with Liverpool struggling to recapture their form of the 2008/9 season and currently struggling in mid table it remains to be seen if the drama on Merseyside is over. The new owners have paid off the debt but as yet it is unclear how much they will invest in the club. If immediate investment in the squad is not forthcoming it might take many more years for the club to re-establish itself as one of the giants of European football. So that brings us to Manchester United. The club has dominated the Premier League since its inception in 1992/93 winning the title 12 times. During the same period they have won the English FA Cup 4 times and the Champions League twice. No team has done more to turn the English Premier League into the global phenomena it is today. So what could possibly go wrong? The sale of Ronaldo back in the summer of 2009 was a taste of things to come. At the time most people justified the sale because of the huge amount of money it brought in. It soon became clear however that the proceeds of the sale would not be reinvested in the squad. With the club over 700m in debt and the owners’ other business interests suffering as a result of the recession the money was needed to help towards balancing the books. Since then the situation has gradually got worse. After three titles on the run in, 2008/9 United had to settle for second place behind a far more attractive Chelsea team. The old backbone of the squad, Scholes, Giggs and Neville, is still there but cannot be expected to go on much longer; it is a measure of United’s desperation that they are still relied upon so heavily. Although Liverpool have been in decline and are no longer in contention for a top four spot, Tottenham and Manchester City’s arrival on the scene has made competition for the four champions’ league positions fiercer than ever . Last month we witnessed the farce of Rooney’s transfer negotiations. It appeared for a while that he was set on leaving the club with Rooney citing United’s lack of high quality signings as a reason. Then all of a sudden a new 5 year contract was being signed and Rooney had the pay raise he was demanding. Player power had won out and perhaps United’s situation was not as dire as we had supposed. But the new contract was as much for the club’s long-term financial security as it was for Rooney’s. With less than 18 month’s left on the old contract Rooney’s market value would continue to drop. The new contract assures the value of the club’s asset but doesn’t mean that they won’t sell it, after all Ronaldo was sold not long after he signed up for another 5 years. For the last few years United fans have been taking the attitude that the ownership of the Glazers is a ‘problem waiting to happen’. Rooney’s exit when it happens will accelerate its manifestation. If Rooney were to leave, the club will lose the only really world class player they have left after the departure of Ronaldo and then Tevez. Despite his terrible form this season, Rooney’s presence is still vital if they wish to continue to attract first class talent and although he has so far failed to contribute anything to the team this season it seems that without him United are going to find it very difficult to get a place in the top four at the end of the season: Chelsea are still strong; Manchester City have spent too much money to fail, Arsenal don’t look great, but they do seem to have more edge than they did last season, and Tottenham have built on last year’s success and added Rafael van der Vaart to an already powerful squad.
- What can companies learn from Football Clubs?
Mehmet Sezgin- 27 Mayıs 2014 A lot to improve performance. Yet not much to fill books, as at the end, it boils down the two things: 1. Unite everybody around the same and simple objective, 2. Find the best talent for the required position. 1. Unite everybody around the and simple objective: What is the objective of each team? Winning and becoming champion of a Cup. So much that the word “goal” is embedded with football. The ultimate objective is to score more goals than your competition and to win. Are there any other purposes or objectives of football clubs? Well of course there are. Playing quality football so that the game looks beautiful for the fans and to have a balanced budget so the Club can keep its ability to invest in the best talent. Yet those always come after winning. In fact if the club wins most of the time that would also means that it plays better than most of the rivals and as the fans and sponsors stay involved to the winning team, it becomes easier to have a surplus budget. So if the football clubs win, all else falls their way. Hey, you will say, it is a game. Of course the purpose is to win. Simple and straight forward. Yet for a company the outcome is much more sophisticated. Profit, production quality, innovation, customer service, customer satisfaction, employee satisfaction, regulation compliance, on and on. You really think football is so simple? What about a fierce competition that lasts for 10 months each year while playing in three Cups most of the time? (National League, National Cup, and European Leagues). Or traveling all the time dealing with millions of fans who believe that they know football better than the players and the coaches while trying to control the press which is around the players 24 hours? And what about transferring this winning objective to all 11 players in the pitch when you have two or three scorers at most, or to 23 or so players in the line up? If the purpose is winning then how do you motivate the goal keeper? Each time he fails, he endangers the whole game. We can multiply these difficulties. Yet my purpose is not to convince you to believe that Football as a game has many challenges. On the contrary, I am trying to prove that beyond those challenges, if it comes down to uniting everybody around winning, and scoring more goals than your rivals, we should learn from it as large businesses operating in competitive environments. Most companies, especially multinationals don’t have a clear purpose. Or their purpose and quarterly targets don’t match. Most companies try to find a purpose in the form of a mission statement which gets lost after the initial year or at the second or third line in the hierarchy. Apart from big holding companies with multiple business lines like say GE, it is in fact simpler than you think. After all, most sell a specific product or service to customers. Unfortunately the real goal of any CEO has become maximizing profits. This does not bond well with customers as you can easily imagine. Defining the purpose is easy if you are a founder of a company like HP, Apple, Dell, Sony, or Wells Fargo, Amex, Western Union, and so on. But if you are a CEO in the office many years after the founder is gone, and especially if you are a public company, then as I said before unfortunately you think of maximizing profits and not much. And all the other things you do and say are shaped by the your quarterly profits targets. Of course on the one hand, there is nothing wrong with that. You need to make a profit to share with all stakeholders and to invest in the future. As I indicated above it is even true of Football Clubs. The trouble with profit maximization is that you can not motivate thousands of employees and public with this goal. Therefore the profit needs to come as a result…. of your activities. Building the best computer, car, toaster, light bulb. Getting the most possible number of customers. Exciting them, yourself and employees around your products and customer satisfaction levels. Peter Drucker many years ago indicated that a company should be about creating a customer and then keeping her happy. To create a customer a company needs to build/offer a product or a service that it is proud to build and sell and of use for the consumers. Therefore the most important “goal” of any company’s top management should be to define and pass that unique objective to everybody in the organization over and over again. And it should me measurable. You can’t say that we are going to be best at something without indicating how to measure it. We’re going to be best at customer satisfaction measured by XYZ company in three years. We are going to be number 1 selling car in these three countries. We are going to offer a new product every six months which will be number 1 or 2 or 3 in its category. You need a vision to start with. You can say we are going to the most used music app provider. Then you need to put a time frame. Lets say in 5 years. Then work on it to bring it down to every quarter from today onward. You can try to be the best travel agent. How do you measure it? Every year minimum one third of our customers will be repeat customers and and we employ NPS (Net Promoter Score) which needs to improve every year. There are many numerical metrics companies actually work on. We need to make them into clear goals. And then share the results with your employees like you would share with investors. Even with more fun and sincerity of course. If a company can not excite its employees first, there is no way it can create customers. (Unless it is a monopoly but it is a different discussion) So a clear goal, related with the product/service you build and sell to your customers, that is trackable every quarter and communicated with the whole company al least every quarter (hopefully every month). Then the profits will follow and hopefully that is shared too:) Sounds easy, yet many companies fail to do so. Ask an individual working in a large organization and most likely you won’t get a response beyond the job definition. Managers and leaders need to turn their colleagues into team players. Players perform, employees maintain. And every team must have a simple measurable goal that excites and motivates them so they can excite customers. But how do you choose those employees of yours. If turning them into players is so vital, can the standard HR practices are enough? Here comes the second learning from football clubs: 2. Find the best talent for the required position In April 2013 when Real Madrid; the most Spaniard team, started playing against Galatasaray in Istanbul, there was only one, I repeat 1 Spanish player on the field. Galatasaray had 7 non Turkish players. Even Mourinho, Real’s coach is not Spanish. Their best scorer Ronaldo is not Spanish. The most famous player at Galatasaray was Drogba obviously not Turkish. Or take a look at other European Champions League semi finalists and UEFA Cup finalists. Basel the Swiss team is managed by a Turkish coach Mr.Murat Yakin and has 12 non Swiss out of 26 players. Barcelona has 8 non Spaniards of its 23 players. Their best and most famous player Messi is not Spanish. Bayern has 13 non Germans out of 27, Benfica 17 out of 24, Chelsea 19 out of 25, Fenerbahce 8 out of 29 and Borussia Dortmund has 9 non Germans in its 27 players. One of them a Polish player dropped 4 goals into Real’s net in one single match in their semi final encounter. Who would dare to say that these are not Spanish, Swiss, German, Turkish and Portuguese teams. They have millions of fans even internationally and all are more than 100 years old. They have very clear identities as their roots deeply melded in their cities. And precisely due to these they excel on heritage, culture, colors and flags and anthems, With no threat to their identity, they can set on search mission to seek the best players for a given position in the team and on the field….regardless of color, ethnicity, religion or even language. If a football club searches for a very good defender, they search globally for that specific position. Most also invest in youth leagues to raise talent from early ages. Yet their search is never limited to either their youth clubs, their own country or language. Getting the best possible player is the goal. And if you want to be the best club ever, you try to attract the best talent and the not the average. Once you have the talent, you work to make them a team around the same goal: Winning. And winning is a good word. Winning is a good feeling. Achieving a goal is great. As businesses, we need to make our goals measurable and provide the feedback as quickly as possible. (Every game ends and the score is announced) Most large business organizations have lost this touch. And this is exactly why the best talent is finding its way in start-ups and companies end up staying with the average performers. And it is a pity as those large multinationals share of world GDP is increasing all the time. It is time that the executive suits spend more time on how to make themselves exciting places to work rather than dealing with business models to maximize profits. Should the public, that is; the customers move away from larger organisations with no exciting products and services, in the medium term there may not be much profit to maximize.
- Debt-laden Turkish soccer clubs pay the price of ambition
Reuters, By Asli Kandemir and Ceyda Caglayan , February 2, 2016 * Galatasaray could face UEFA ban over finances, * Overspending, big egos at clubs fuel spiral of debt * Soccer drive echoes Turkey's wider global ambitions * Government plans new regulation to oversee spending Ambitions to secure a place at international soccer's top table have come at a high cost for Turkey's leading clubs, which are now struggling to navigate a sea of debt after years of heavy spending. Galatasaray, one of the "big three" Istanbul teams, could face a ban from Europe's ruling body UEFA this month over its failure to meet "financial fair play" rules over the size of its losses, while other clubs have been warned over their debt levels. Such woes could derail Turkey's goal of becoming one of the world's top four leagues by 2020. The drive echoes President Tayyip Erdogan's wider ambitions for the country to increase its global influence and become one of the world's top 10 economies by 2023 - plans that have also seen halting progress. "Football reflects life. Whatever the Turkish character is, you see it on the pitch, in the clubs, in politics," Tugrul Aksar , a soccer economist and columnist at the financial daily Dunya, told Reuters. "Turks are used to living with crises and finding solutions ... we proceed with the logic that things will be sorted as we go along," he said. A UEFA ban would deal a new blow to Turkish soccer's image, which was hit by a match-fixing scandal in 2011 and has failed to build on successes such as Galatasaray's 2000 UEFA Cup win and the national team's semi-final appearances in the 2002 World Cup and the 2008 European Championship. Pressure is growing for the government to step in and support and monitor clubs in a country that is fanatical about the game and is led by Erdogan, who was a semi-professional player in his youth and follows soccer closely. Spending on celebrity players and opaque ownership structures, which leave clubs exempt from much of the oversight of commercial law, have left the 18 teams in Turkey's top league saddled with 4.2 billion lira ($1.4 billion) in debt, around half owed to banks. "The revenues of some clubs are huge but there is a lack of fiscal discipline," said Goksel Gumusdag, head of the Soccer Clubs' Association. UEFA said last month Galatasaray had failed to comply with its rules over the permitted level of losses, opening the way for a potential ban from European competition with UEFA's Club Financial Control Body (CFCB) set to make a final ruling by the end of February. "Our loss is around 164 million euros ($179 million) over the last three seasons. We have overshot the UEFA limit ... and now we are trying to do our best to avoid a ban," Galatasaray Chairman Dursun Ozbek told Reuters. "We are trying to cut the annual loss to 10 million euros and are working on a road map." BIG NAMES The financial fair play rules - which UEFA says aim to encourage clubs to build for long-term stability and success - include a ban on cash inflows from club chairmen, borrowing limits, and more book-keeping transparency requirements. As of this year, they will impose a total of a 30 million euro loss ceiling for the preceding three seasons, down from a previous 45 million euro ceiling. A ban would be a heavy blow for 20-times domestic league champion Galatasaray, which appeared three years in a row among the top 20 clubs in Deloitte's Money League report of highest-earning clubs, before falling out of the list this year. It had been the only club outside the "big five" leagues of Spain, England, Germany, Italy and France to make the list, boosted by strong match-day revenues at its Turk Telekom Arena stadium, with a capacity of more than 50,000 people. According to the Deloitte reports, its revenues fell to 159.1 million euros in 2015 from 161.9 million a year earlier. Despite its high losses, the club has kept spending, with a $4.5 million deal for new coach Mustafa Denizli and two new players signed for a total of 4.5 million euros in recent months. Arch rival Fenerbahce, based across the Bosphorus on the Asian side of Istanbul, spent heavily last summer with marquee signings: Portuguese winger Nani and Dutch striker Robin van Persie, both for multi-million euro sums. Turkish club revenues are largely derived from television broadcasting rights. Digiturk, the nation's biggest digital platform, paid $321 million in 2010 for five-year rights to the Turkish Super League. The agreement has been extended for two more years and a new tender will be held in June 2017. BIG EGOS A nationwide network of merchandising stores supplement the income of the big three Istanbul clubs, but branded clothes and toothpaste will not be enough to see off their woes. Aksar, the soccer economist, suggested the government set up an asset management firm to restructure debt and establish a legal framework to prevent extravagant spending. "Otherwise those clubs will lose their sporting competitiveness in the medium and long term," he said. Youth and Sports Minister Akif Cagatay Kilic said the government has been working on regulation. A strong legal framework was needed "to ensure revenues are spent correctly", he told a conference last week. The government has not elaborated further on the plans. Galatasaray reported a net loss of 87.5 million lira in the year to the end of May 2015, while Fenerbahce lost 181.2 million. Besiktas and Trabzonspor lost 140.5 million and 104 million respectively, according to stock market filings. Galatasaray's short-term liabilities - debt due within one year - stood at 527 million lira, Fenerbahce's at 477.5 million lira, Besiktas's 338 million lira and Trabzonspor's at 220 million lira at end May 2015. UEFA has already warned Fenerbahce, Besiktas and Trabzonspor and asked for reduction of their debt, concerned that they will be unable to rein in their losses. The outsized ambitions of those at the helm is part of the problem, according to Besiktas Chairman Fikret Orman. "We're managing these clubs for a while but we're not owners. After a while personal egos, impulses for personal popularity, start to harm clubs," he said at a football conference last week. Despite the financial concerns, there are some encouraging signs for Turkish soccer. The match-fixing cloud lifted last year when a Turkish court acquitted all defendants in a retrial. And after years without success, the fortunes of the national team have also perked up, with Turkey winning a place in Euro 2016. ($1 = 2.9500 liras; $1 = 0.9173 euros


